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How Digital Marketing & PR Agencies Are Using Rakesh Bedi’s Dialogue from “Dhurandhar – The Revenge”
Digital and PR agencies in India are using Rakesh Bedi’s iconic “Bachcha hai tu mera” dialogue from Dhurandhar 2: The Revenge as a ready‑made meme template to hijack cultural momentum and drive brand recall. The line has become a 2026‑style “dialogue currency” that agencies are repurposing into short‑form content, awareness posts, and cross‑category campaigns for their clients. In 2026, Bollywood’s Dhurandhar 2: The Revenge has done more than cross box‑office milestones—it h

Kudos Communications
Mar 272 min read
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